The architect duo Paula Kouri and Kate Salminen are behind YOZEN. The friends have always loved dressing up and fashion. They created the YOZEN brand as a counterweight to a serious and rigid career in the construction industry.

Paula

“I’m an organizer and doer by nature. When we decide on something, I start looking for a way to implement the plan. Nothing has been left undone yet. I love mine and Kate’s crazy ideas, which usually lead to great things.

The graphics of YO ZENE’s products suit my style well. My favorite color is black and I  always have one of YOZEN’s black dresses as my go-to outfit. At the moment, the Original Crane dress is chosen the most”

Kate

“I am quick to form an opinion on any matter and just as quick to change them as the situation develops. Ideas arise quickly and by brainstorming I can easily see which of them are feasible. I enjoy the fast-paced design work offered by YOZEN.

I feel incomplete without statement earrings. I love stud earrings and that’s why bohemian Macrames are my favorite at the moment. YOZEN’s earrings are particularly easy to use thanks to their lightness.”